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„THIS IS ALZHEIMER“

in campaign: "this is alzheimer"
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CONCEPT: SYMPTOMS OF THE DISEASE
TOASTER: „WHEN THE EASIEST THINGS BECOME HARD. THIS IS ALZHEIMER.“
WASHING MACHINE: „CONFUSING FAMILIAR ACTIVITIES. THIS IS ALZHEIMER.“
PICTURE: „THE INABILITY TO RECOGNIZE YOUR OWN CHILDREN. THIS IS ALZHEIMER.“